What is Equippo’s business model?

Equippo is based on the idea that buying and selling used heavy machinery should be easy and accessible for everyone. We are a user-based platform that gives you the best option to acquire such heavy machinery. In addition to that, both parties profit from the fact that each equipment is being checked by our highly trained experts. Therefore, the value of the machinery is estimated more accurately and we reduce the risk of uncertainty. Above all, we are democratizing the heavy machinery market and make it accessible for everyone.

What can you tell us about your operations in Colombia?

We have found an extraordinary market here. It is fascinating to see how the country is developing itself and we want to become part of this change. In this large economy we have lots of potential customers, and I expect a real boom to happen soon. We have been operating here since 2016 and are planning to pursue an even bigger expansion in Colombia and Latin America in general.

What kind of challenges and issues have you encountered in Colombia?

We have found a great number of local talent in contrast finding the perfect fit can be a challenge. Furthermore, there are lots of bureaucratic hurdles, a complicated tax system and constantly changing regulations that can be very frustrating. An additional challenge in Latin America is the fact that every time a new administration is elected, we can expect new – and sometimes radically different – policies, regulations and economic decisions. As a foreign newcomer you don’t really know about these things until you actually experience it. Certainly, in this aspect Ongresso really helped us by providing the guidance and local knowledge we desperately needed.