The practice of positioning a business as a desirable place to work and luring top talent to the company is known as employer branding. Moreover, it entails creating and promoting a distinctive corporate identity and company culture that appeal to potential employees and current ones. In practice, an employer branding strategy refers to two key aspects:
• The process of developing a unique workplace
which isperceived as a great place to work
• The promotion of this idea
As a result, this image enables a business to attract and retain the people it needs to stay competitive in this highly global, changing, and increasingly digitalized market.