Our CEO has been over 12+ years promoting investment in Colombia, and yes, he also used to call it Columbia. Many people called us crazy, leaving our comfortable corporate positions behind and moving to a country infamous for its violent past imposed by drug cartels, guerilla and paramilitaries. But we saw positive signs starting to emerge in spite of the country’s bad reputation. The security situation was improving, international investment was slowly starting to increase, so was tourism. We believed that these signs were only the beginning of a significant upturn and our hopes were not only met but exceeded. Still, it took a leap of faith and a lot of hard work to build our company Ongresso.
Our mission was clear from the start and hasn’t changed since: to increase the awareness of Colombia’s huge potential among foreign companies, facilitate their market entry and help them reach long-term success. Over the years our vision grew to encompass the region as a whole. Hence our slogan: Unlock the Potential of Latin America.
Personally, these years have made me grow as an entrepreneur and as a human being, and I am very grateful to my adopted homeland for that. What I love the most is to share my experience with people who, like us, believe in the potential of Colombia.
Here are the 10 most important reasons why Colombia lures visitors and investors and will continue to do so in the future: