Vice President Market Development at PMMI

Services provided: Country and sector reports, Competition Analysis, Import Regulations Check

Country: Colombia

About the client: The North American Association of Packaging and Processing Technologies (PMMI) is the leading global resource for the packaging and processing supply chain. Its core purpose is to unite the industry across the manufacturing supply chain.

PMMI membership consists of more than 800 North American manufacturers and suppliers of equipment, components and materials as well as providers of related equipment and services to the packaging and processing industry.

Objective: In 2017, PMMI hired Ongresso to perform an in-depth market research on the potential for North American packaging machinery in Colombia since the organization is looking to develop opportunities for its members in this market.

Solution: The investigation covered 18 categories of machinery and included over 50 interviews with end-users across five industries to evaluate factors such as purchasing plans, supplier perception by country of origin and motivation for the investment.

Furthermore, the study provided a general overview comprising: a political and economic country report, sector reports, analysis of main countries of origins, top products and their packaging, a competition analysis, as well as an overview of legal, importation and regulatory aspects. This overview provided a broad overview of the current situation and trends in the Colombian packaging industry.

The results of the market research were presented to PMMI and its members via a written report, a webinar and a live presentation. The final conclusion of Jorge Izquierdo, Vice President Market Development of PMMI: “The report […] was very well received by our members. […] We believe that this report will have a substantial use.”