COMPANY

Angostura

LOCATION

Trinidad y Tobago

INDUSTRY

Consumer Goods

EMPLOYEES

200 - 500

Angostura is one of the leading manufacturing companies in the Caribbean that produces a superb collection of rum brands such as Angostura® 1824. Many of our brands have been bringing joy for generations in Trinidad and Tobago, our core rum market. Meanwhile, our premium rums have been causing a stir at countless international competitions over the past decade. In the last year alone, our rum range has been rewarded with over 25 prestigious accolades internationally.

The Challenge

Our main challenge was putting the pieces in order. We had done market research before but did not know where to begin. Our objective was to create a route to market for a new product that we would like to launch in Colombia. The research we had done before with another company turned out to be too expensive and not very useful at all.

The Solution

The quality and scope of your information were valued, so were your agility and willingness to help improve our market penetration strategy. With your help we are now closer to launch a new product in Colombia. Before, we did not know anyone who can help us with regulations or the supply chain.

The Result

The quality of the information in your reports and presentations is remarkable. Thanks to Ongresso, we made professional connections with new distributors and were able to meet with potential partners that understand our needs.